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Sioux Falls radio change reflects listener wishes

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KELO NewsTalk 1320 107.9 morning show host Greg Belfrage - Photo copyright Midwest Communications
KELO NewsTalk 1320 107.9 morning show host Greg Belfrage - Photo copyright Midwest Communications

Sioux Falls, S.D. (KELO-AM) - People across the Sioux Empire will enjoy several new radio listening options beginning today.

KELO News Talk Radio will be extending their popular talk programs, including Greg Belfrage, Rush Limbaugh, Sean Hannity, Bill Zortman and Mark Levin to 107.9 FM. The KELO programs will continue to be heard on 1320 AM. Special sports programs, including USD game coverage will also be heard on 107.9 FM. KELO's owner, Midwest Communications, made the programming change as a response to listener input.  

According to the company's Vice President of Operations, Peter Tanz,  "People tell us they enjoy KELO's news talk programs but as radio listening habits continue to evolve, they wanted the choice of being able to hear those programs on AM, FM or via the internet.   By providing KELO on 1320 AM and 107.9 FM, our kelo.com website and the 'Tune In' radio app, KELO fans can hear the station using the listening device they prefer. We have received extremely positive comments since extending sports station 1230 AM KWSN's programming to 98.1 FM, and we believe people will enjoy having the option of hearing KELO news talk shows on FM."

Long time listener Graham told Greg Belfrage on his program this morning that he was "excited to learn of the change. I live on the northside of town and sometimes there's AM static at night. The 107.9 FM will really help me get clear reception."   Another listener commented "this (FM 107.9) will be great when I'm going through the car wash." 

107.9 FM has been playing "oldies" music from the 60's and 70's.  This music programming is being combined with the 70's and early 80's music programming currently on 95.7 FM.   Also beginning March 1st, "oldies" listeners will be able to enjoy their favorite music at "Kool 95.7 FM".

"There was already some similarity between the songs on 107.9 FM, 95.7 FM and 92.5 FM.   We are now able to provide listeners who love popular music with two distinct choices, Lite 92.5 FM and KOOL 95.7 FM."  Tanz said.

Comments and questions about KELO programming can be directed to Greg Belfrage at greg.belfrage@kelo.com

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