SIOUX FALLS, S.D. (KELO.com) — Experience Sioux Falls, formerly the Sioux Falls Convention and Visitors Bureau, recently launched a new website to showcase Sioux Falls and entice travelers of all types to visit the city.
Formerly VisitSiouxFalls.com, the new website will enhance the user experience through an
explorative journey. View it at ExperienceSiouxFalls.com.
“As the official destination marketing organization (DMO) for Sioux Falls we are thrilled to
announce an all new website,” states Teri Schmidt, Executive Director for Experience Sioux
Falls. “Our website is a multiplier for every other marketing effort, both online and offline and
the first impression we have to make on attracting visitors and planning professionals to Sioux
Falls.”
“The new site architecture is smarter, ensuring a smooth user experience and will enhance our
larger marketing strategy,” states Krista Orsack, Director of Marketing for Experience Sioux
Falls. “It’s imperative that we stay up-to-date and continue evolving to consumer and industry
expectations, especially as we recover from a tragic pandemic.”
The new website was created in partnership with Sioux Falls digital agency Click Rain.
“We were proud to work with Experience Sioux Falls on creating another world-class website
through enhanced design and many behind-the-scenes features to ensure site speed and
performance were elevated above the average DMO website,” states Chris Prendergast,
Partner and Chief Strategy Officer for Click Rain. “Our custom-built personalization plugin will
also serve unique website experiences to every visitor, and directly increase conversions.”
Additional enhancements include on-site search, favorites, dynamic content, paid advertising
opportunities, and interactive reporting dashboard.
(Matt Barthel, ExperienceSiouxFalls contributed this report.)
