(Reuters) -Apple on Wednesday unveiled new MacBook Air models, which run on the M4 chip, bringing Apple Intelligence features at a lower price point, as the company looks to persuade customers to upgrade their devices and spur sales.
The base model of the new laptops will be priced at $999, which is $100 cheaper than the outgoing generation of the devices. Pre-orders will begin on Wednesday and the devices would be available in-store from March 12.
The introduction of artificial intelligence-enabled personal computers is expected to help drive a recovery in the PC market this year after a post-pandemic slump.
Apple’s Mac sales hit $8.99 billion in the holiday quarter, above analysts’ estimate of $7.96 billion, according to data complied by LSEG.
(Reporting by Juby Babu in Mexico City and Akash Sriram in Bengaluru; Editing by Shilpi Majumdar)
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